Bad Girl RiRi Champions Inclusivity In Her Brands
Photo/Getty Images Dimitrios Kambouris
Rhianna, the Barbadian songstress and businesswoman is cementing her place in fashion and taking us along for the journey. She is the first woman and person of color to join the Moët Hennessy Louis Vuitton luxury group. Rhianna is also the founder, CEO, and artistic director of Fenty. Yes, that Fenty. Fenty Beauty and Savage X Fenty.
"Your attitude is what makes you Savage. It’s the confidence that you have in yourself, and it’s the confidence that you can give off to people who look like you and feel like you, and those are the people that identify with the brand."
RiRi, in the truest form of a Bad Girl, is putting in the work, work, work, work, and handling her business. She recently made Forbes Richest Self-Made Women Under 40 list.
Rhianna’s second fashion show, Savage X Fenty Show Vol. 2 was epic. Like her inaugural show in 2019, the theme of body positivity, inclusivity, and diversity reigned supreme. A fashion leader championing inclusivity, her show included bodies of all shapes, sizes, and ethnicities. Not only did the show include plus-size women, it also broke the fashion barrier by highlighting plus-size men. Savage X Fenty models represent realistic beauties rather than airbrush perfections. A key reason many are drawn to the brand.
Many fashion brands have expanded clothing offerings to include plus sizes, however many of these choices leave much to be desired. Savage X Fenty offers designs and colors to suit even the most persnickety consumer seeking stylish, fashion-forward clothing. On the Savage X website Rhianna states, "Your attitude is what makes you Savage. It’s the confidence that you have in yourself, and it’s the confidence that you can give off to people who look like you and feel like you, and those are the people that identify with the brand." Savage X Fenty has found its niche as consumers and critics rave about the most recent offerings.
In the meantime, Bad Girl RiRi continues to add to the Fenty Beauty cosmetic line to help makeup artists and everyday beauties beat face. Rhianna has found a recipe for success and people of all shapes and shades are embracing her vision.